As a Marketplace, you have one job only - get your users to the point of their True Success as quickly and painlessly as possible.
True Success is the point where your users have measured their experience on your platform as 'successful'. Each user has a subconcious checklist that they measure their experience against. This will be different depending on the type of marketplace and also the type of user.
It is your job as the marketplace, to find out what checkpoints are on this subconcious checklist, and find a way to satisfy as many points as possible on this list.
How do your users measure a successful experience of your platform? In order for this to be 'true', it must be based on real facts that you have gathered by speaking with real users
You want to know:
This is going to vary from user to user, from segment to segment and from marketplace to marketplace. The only way to know for sure is by talking to as many of your users as possible.
This subconcious checklist may includes various checkpoints like:
Now you can imagine if this was the checklist of your user, and you were able to exceed their expectations across each of these checkpoints your users is going to be pretty impressed with their experience.
By being able to identify and satisfy True Success for your users, you will be rewarded: positioning marketplace you will build a much better product that satisfies their true desires.
The only way to truely identify True Success is by speaking with and learning from your users.
Depending on on how long you have been running your marketplace for, you may already have a clear idea of the subconcious checklist that your users use. It's time to sit down and write what you think this checklist looks like.
If you're new with your marketplace, definitely speak to every single user you can, and start noting down what you think their Subconcious Checklist looks like. The more information you know around this, and the sooner you can start exceeding their expectations the better!
Over time you will tweak what True Success means, and you will get more and more granular over time.